Managing Time Essay

In today’s society, many people are finding it difficult to find time for their family when they are so caught up at work. At times, it could also be that people are with their family more often that their work starts to slack off. In the story, â€Å"Contents of the Dead Man’s Pocket† by Jack Finney, Tom has it difficult spending time with his wife, because he is caught up in his work. The theme of this story is time management between work and family can be complicated. A similar theme is shown in the short stories, â€Å"Double Daddy† by Penny Parker and â€Å"Diary of a Mad Blender† by Sue Shellenbarger. First of all, the theme of â€Å"Contents of the Dead Man’s Pocket† is demonstrated throughout the story. When Tom decides to stay home, his wife, Clare, tells him, â€Å"You work too much—though, Tom—and too hard. † This shows that Tom has chosen his work over his wife. Later in the story, Tom realizes that his time may be short when he, â€Å"Wished, then, that he had not allowed his wife to go off by herself tonight—and on similar nights. † Tom realized that managing his time with his wife is more important than his work, which reveals the theme of the story. Secondly, in â€Å"Double Daddy† by Penny Parker, a similar theme is shown throughout the article. The author explains, â€Å"More is Expected of father at home these days†¦but the demands of the workplace, is anything, increased in the recent years. This comes to show that father are needed both at work and at home. Linda Dunlap, chair women of the psychology department at Marist College in Poughkeepsie, New York, states that men say, â€Å"I’m working my tail off to get ahead†¦but I’m now spending time with my family. † So in recent years, fathers have realized that time management with their family is important, even though they must work to keep their family stable, which shows how complicated managing time between work and family time can be. In addition, Sue Shellenbarger, author of, â€Å"Diary of a Mad Blender,† writes about a similar theme in her article. Today, even if parents try to stay home with their kids and try to work at the same time can be challenging. As the author states, â€Å"I work from home, but there’s certainly more I could do to integrate my work and my personal life. † So, trying to balance this is a difficult task. Even though managing work and family time is tough, Shellenbarger says, â€Å"My brain just needs a little cross-training,† but she is still finding it tough to manage the time between her family work, which relates to the theme of the story. Finally, managing the time between work and family can be a difficult task for anyone, as explained in, â€Å"Contents of the Dead Man’s Pocket† by Jack Finney. Also the demands of the workplace can be a struggle which was shown in â€Å"Double Daddy† by Penny Parker. Last, how it can difficult to bring work home, while trying to spend time with family, like the example in â€Å"Diary of a Mad Blender† by Sur Shellenbarger. The theme of this all is managing time between work and family can be difficult.

Practice Exam 1

Choose four (4) of the following questions and answer them in short essay format. All questions are worth equal marks. (12. 5 marks each) QUESTION 1 (12. 5 marks) Discuss the key factors in the international environment that managers of emerging global organisations look to as threats to their international operations. Provide examples as appropriate. International Environment is the management of business operations conducted in more than one country and usually outside of the organisations normal environment (out of the country).Legal-Political Environment: Political systems the organisation may be unfamiliar with; dealing with the government. – Political stability – Quotas, tariffs and taxes – Law and regulation Economic Environment: Economic conditions in which the organisation operates in – Consumer Market – Exchange rates – Economic development (Developing country? Depression? ) Sociocultural Environment: Common behaviour and way of thi nking among the consumers. – Religion – Time orientation – Beliefs and values(Hofstede) – Language QUESTION 2 (12. 5 marks)What are Porter’s competitive forces in an organisation’s environment? Explain them and provide examples to illustrate your answer. Threat of new entrants: – Capital requirements and economic of scale are potential barriers – Easier to enter mail order business than automobile due to high capital cost – Technology made it easier for new entrants to enter market. – Threat of existing rivalry: – Coke VS Pepsi, Toyota VS Honda – Influenced by the other four forces and cost-product differentiation Threat of substitute products: – Affected by cost changes or trends Internet open new ways to meet customer needs – Low cost airline tickets VS travel agencies Bargaining power of buyers: – Few buyer, many suppliers. Goods are standardised. (High buyer power) – B uyer gets more information about the car they want to buy; accident before? Bargaining power of suppliers: – Many buyers, few suppliers. Highly valued products. (High supplier power) – Airplane engine suppliers will have great power due to lack of competition – Internet helps the suppliers to reach end users and greater number of buyersQUESTION 3 (12. 5 marks) What is the difference between organisational structure and organisational design? Outline the six elements of organisational design. Organisational structure is a framework that defines the way tasks are assigned, the formalization of reporting relationships and the effectiveness of coordination of employees across departments. It is an expression of who is performing various tasks and how they are related to one another whereas organisational design is the process of reshaping or changing the organisation structure.Organisation leaders develop plans to function or perform better. Six elements are: 1) Wor k Specialisation – A. k. a Division of labour. Main idea is to divide the jobs so that everything is not done by one individual. Employees can focus on doing specific functions in their own department allowing them to effectively and efficiently specialise in that particular job. 2) Chain Of Command – Line of authority from the upper level of organisation to lower level of organisation and classifies who reports to whom. Unity of command where each employee is held accountable to only one supervisor.Scalar Command defined line of authority that refers to all employees. 3) Responsibility, authority & delegation – Authority is the legitimate right of managers to issue orders, make decisions and allocate resources. Responsibility is the duty to perform a task an employee is assigned to and usually comes with authority for managers. Delegation is the transfer of authority to a lower level position in the hierarchy. 4) Span of management – Refers to the number of employees reporting to a supervisor. Also known as span of control.Determines the number of employees a supervisor can effectively and efficiently manage. 5) Centralization & decentralization – Centralization is when the authority is located at a single point usually at the top level of the organisation and decentralization is when decision authority is pushed down to lower organisation levels. Decentralization is believed to relieve burden on top managers, make greater use of worker skills and abilities and permit rapid response to external changes. 6) Formalization – Process of creating written documents to direct and control employees.These include rule books, regulations and job descriptions. These provide the employees with descriptions of tasks, responsibilities and decision authority. QUESTION 4 (12. 5 marks) A contingency approach to leadership seeks to explain the relationship between leadership styles and specific situations. Describe Hersey and Blanchard ’s situational leadership model. Provide examples to illustrate your answer. [pic] QUESTION 5 (12. 5 marks) Managers faced with ethical choices have a number of approaches that they may use to guide their decision making.Discuss the various approaches to ethical decision making, providing examples to help explain your answer. Utilitarian approach is the moral behaviour of producing the greatest good for the greatest number. Decision makers are to consider the effect of all parties and select one that best gives satisfaction to the greatest number of people. Squatter homes are not abolished because the government may find that leaving the squatter homes untouched may be a better option as it provides as a home for many people.Dunlop closed their manufacturing plant in Australia and decided to open one in Thailand and Malaysia, managers justified that decision on the basis that it produces greater good to the company as a whole. Individualism approach promotes the individualâ⠂¬â„¢s best long term interests which will lead to the greater good. The action in which is intended to produce greater good than bad to the individual rather than other alternatives. This will in turn, lead to greater good as individual’s behaviour fits the standards of behaviour people wants towards themselves.Moral rights approach defines the fact that human beings have rights and liberties that cannot be taken away by another individual. This approach suggests companies to maintain the rights of the people affected by it. Western countries give their people the right to have their own say (freedom of speech) and in some companies, they give their customers the freedom to speak and complain. Hence, the saying the customer is always right. Justice approach is the moral decision based on equality, fairness and impartiality. There are 3 types of justice concerning managers: distributive ustice where people should not be treated differently based on illogical characteristics s uch as gender. Procedural justice where rules should be administered fairly and consistently and Compensatory justice where individuals should be compensated for the cost of their injuries by the party responsible. QUESTION 6 (12. 5 marks) A current issue for HRM involves the changing nature of careers, and the evolving dynamic of relationships between employers and employees. Discuss the major issues involved in the changing nature of careers, and the HR issues in the new workplace. Provide examples as appropriate.Major Issue: Changing social contract Issues in new workplace: 1) Becoming employer of choice – company highly attractive to employees due to HR practices that focus on not only tangible benefits but intangible too. 2) Team & Projects – People who used to work alone now has to work in groups. Many workers handle multiple tasks and responsibilities. 3) Temporary employees – Demand has grown for professionals. Contingent workers means reduced payroll an d benefit costs as well as increased flexibility for both employer and employee. 4) Technology – Virtual teams and telecommunicating ) Work/Life Balance – Telecommunicating helps employees work from home to balance life and work. 6) Downsizing – Some companies have to downsize and let employees go. ———————– Old contractNew Contract Employee Employer – Job felt secure – One part of the organisation – Knowing – Routine Jobs – Standard training programs – Limited information – Traditional compensation package (typical benefits) – Manage own career (employment not guaranteed) – Partner in business improvement – Learning – Challenging assignments – Continuous learning, lateral career – Information & resources – Creative development opportunities Practice Exam 1 Choose four (4) of the following questions and answer them in short essay format. All questions are worth equal marks. (12. 5 marks each) QUESTION 1 (12. 5 marks) Discuss the key factors in the international environment that managers of emerging global organisations look to as threats to their international operations. Provide examples as appropriate. International Environment is the management of business operations conducted in more than one country and usually outside of the organisations normal environment (out of the country).Legal-Political Environment: Political systems the organisation may be unfamiliar with; dealing with the government. – Political stability – Quotas, tariffs and taxes – Law and regulation Economic Environment: Economic conditions in which the organisation operates in – Consumer Market – Exchange rates – Economic development (Developing country? Depression? ) Sociocultural Environment: Common behaviour and way of thi nking among the consumers. – Religion – Time orientation – Beliefs and values(Hofstede) – Language QUESTION 2 (12. 5 marks)What are Porter’s competitive forces in an organisation’s environment? Explain them and provide examples to illustrate your answer. Threat of new entrants: – Capital requirements and economic of scale are potential barriers – Easier to enter mail order business than automobile due to high capital cost – Technology made it easier for new entrants to enter market. – Threat of existing rivalry: – Coke VS Pepsi, Toyota VS Honda – Influenced by the other four forces and cost-product differentiation Threat of substitute products: – Affected by cost changes or trends Internet open new ways to meet customer needs – Low cost airline tickets VS travel agencies Bargaining power of buyers: – Few buyer, many suppliers. Goods are standardised. (High buyer power) – B uyer gets more information about the car they want to buy; accident before? Bargaining power of suppliers: – Many buyers, few suppliers. Highly valued products. (High supplier power) – Airplane engine suppliers will have great power due to lack of competition – Internet helps the suppliers to reach end users and greater number of buyersQUESTION 3 (12. 5 marks) What is the difference between organisational structure and organisational design? Outline the six elements of organisational design. Organisational structure is a framework that defines the way tasks are assigned, the formalization of reporting relationships and the effectiveness of coordination of employees across departments. It is an expression of who is performing various tasks and how they are related to one another whereas organisational design is the process of reshaping or changing the organisation structure.Organisation leaders develop plans to function or perform better. Six elements are: 1) Wor k Specialisation – A. k. a Division of labour. Main idea is to divide the jobs so that everything is not done by one individual. Employees can focus on doing specific functions in their own department allowing them to effectively and efficiently specialise in that particular job. 2) Chain Of Command – Line of authority from the upper level of organisation to lower level of organisation and classifies who reports to whom. Unity of command where each employee is held accountable to only one supervisor.Scalar Command defined line of authority that refers to all employees. 3) Responsibility, authority & delegation – Authority is the legitimate right of managers to issue orders, make decisions and allocate resources. Responsibility is the duty to perform a task an employee is assigned to and usually comes with authority for managers. Delegation is the transfer of authority to a lower level position in the hierarchy. 4) Span of management – Refers to the number of employees reporting to a supervisor. Also known as span of control.Determines the number of employees a supervisor can effectively and efficiently manage. 5) Centralization & decentralization – Centralization is when the authority is located at a single point usually at the top level of the organisation and decentralization is when decision authority is pushed down to lower organisation levels. Decentralization is believed to relieve burden on top managers, make greater use of worker skills and abilities and permit rapid response to external changes. 6) Formalization – Process of creating written documents to direct and control employees.These include rule books, regulations and job descriptions. These provide the employees with descriptions of tasks, responsibilities and decision authority. QUESTION 4 (12. 5 marks) A contingency approach to leadership seeks to explain the relationship between leadership styles and specific situations. Describe Hersey and Blanchard ’s situational leadership model. Provide examples to illustrate your answer. [pic] QUESTION 5 (12. 5 marks) Managers faced with ethical choices have a number of approaches that they may use to guide their decision making.Discuss the various approaches to ethical decision making, providing examples to help explain your answer. Utilitarian approach is the moral behaviour of producing the greatest good for the greatest number. Decision makers are to consider the effect of all parties and select one that best gives satisfaction to the greatest number of people. Squatter homes are not abolished because the government may find that leaving the squatter homes untouched may be a better option as it provides as a home for many people.Dunlop closed their manufacturing plant in Australia and decided to open one in Thailand and Malaysia, managers justified that decision on the basis that it produces greater good to the company as a whole. Individualism approach promotes the individualâ⠂¬â„¢s best long term interests which will lead to the greater good. The action in which is intended to produce greater good than bad to the individual rather than other alternatives. This will in turn, lead to greater good as individual’s behaviour fits the standards of behaviour people wants towards themselves.Moral rights approach defines the fact that human beings have rights and liberties that cannot be taken away by another individual. This approach suggests companies to maintain the rights of the people affected by it. Western countries give their people the right to have their own say (freedom of speech) and in some companies, they give their customers the freedom to speak and complain. Hence, the saying the customer is always right. Justice approach is the moral decision based on equality, fairness and impartiality. There are 3 types of justice concerning managers: distributive ustice where people should not be treated differently based on illogical characteristics s uch as gender. Procedural justice where rules should be administered fairly and consistently and Compensatory justice where individuals should be compensated for the cost of their injuries by the party responsible. QUESTION 6 (12. 5 marks) A current issue for HRM involves the changing nature of careers, and the evolving dynamic of relationships between employers and employees. Discuss the major issues involved in the changing nature of careers, and the HR issues in the new workplace. Provide examples as appropriate.Major Issue: Changing social contract Issues in new workplace: 1) Becoming employer of choice – company highly attractive to employees due to HR practices that focus on not only tangible benefits but intangible too. 2) Team & Projects – People who used to work alone now has to work in groups. Many workers handle multiple tasks and responsibilities. 3) Temporary employees – Demand has grown for professionals. Contingent workers means reduced payroll an d benefit costs as well as increased flexibility for both employer and employee. 4) Technology – Virtual teams and telecommunicating ) Work/Life Balance – Telecommunicating helps employees work from home to balance life and work. 6) Downsizing – Some companies have to downsize and let employees go. ———————– Old contractNew Contract Employee Employer – Job felt secure – One part of the organisation – Knowing – Routine Jobs – Standard training programs – Limited information – Traditional compensation package (typical benefits) – Manage own career (employment not guaranteed) – Partner in business improvement – Learning – Challenging assignments – Continuous learning, lateral career – Information & resources – Creative development opportunities

Middleman vs Ghost

The Middleman VS The Ghost In the novel No Country for Old Men, the author, Cormac McCarthy, utilizes a unique style in his writing. From the dialogue to the plot, this novel is very different from McCarthy’s previous novels. Whereas the classic Western usual has a single protagonist, for example McCarthy’s very own Blood Meridian, which mainly centers around one main character, The Kid, No Country for Old Men is focused on three central individuals: Sheriff Ed Tom Bell, Llewellyn Moss, and Anton Chigurh. This notable technique allows reader to visualize the story from three points of views. Due to the post-war setting, specifically after the Vietnam War, the United States is in a state of turmoil led by violence and drugs. Due to the many scenes involving gun shoot-outs and characters on the run, No Country for Old Men can be interpreted as a genre of crime action and horror. When readers read or watch crime action, they expect it to start off with a criminal committing a crime and it ending with a hero solving the crime and capturing the bad guy. Some of the popular works of crime action are Sir Arthur Conan Doyle’s Sherlock Holmes series and CBS’s CSI: Crime Scene Investigation show. Like all genres, crime action has some loose guidelines: crime, investigation, and solution. The plot usually centers between the protagonist and antagonist. However, McCarthy adds a twist to the genre by adding a middleman. Readers can easily depict Chigurh as the antagonist since he commits multiple homicides, but who is the protagonist and middleman? At first, Moss appears to be the protagonist, but due to Moss’s death at the end, Bell ends up being the protagonist; thus making Moss the middleman. At first, readers assume Moss to be the protagonist since Chigurh is chasing after him. In addition, Moss gives off the impression that he is able to protect himself with his extensive knowledge on guns and ability to run away. Yet, this notion is proven wrong when Chigurh successfully kills Moss. In the end, Moss is considered to be an arrogant, selfish middleman, because he ignored the help of Sheriff Bell thinking that he can escape the grasp of Chigurh and put his wife and himself in danger for the sake of money. There are numerous times when Chigurh is committing a crime so quickly and andomly that Bell refers to him as a â€Å"ghost† (McCarthy, 149) and Wells calls him a â€Å"psychopathic killer† (McCarthy, 80). Yet, probably the biggest scene is when Chigurh attempts to kill Moss at Eagle Pass, but gets in a shoot-out with a group of Mexican drug dealers. Moss was able to escape from Chigurh, but suffered a fatal wound; the Mexicans were not so lucky as they were all killed. Though Chigurh was able to survive the shoot-out, he still ended up gettin g injured. This scene gives reader a sense of action due to Chigurh’s cunningness and skillfulness at executing crimes. Despite the multiple crimes, what makes No Country for Old Men a crime action is the cat-and-mouse chase. Throughout the novel, Moss is constantly running for his life, Chigurh’s persistent pursuit after Moss, and Bell’s attempt to save Moss by going after Chigurh. In Lydia Cooper’s article â€Å"’He’s a Psychopathic Killer but So What? ’: Folklore and Morality in Cormac McCarthy’s No Country for Old Men†, Cooper points out how McCarthy uses a â€Å"narrative structure [that] follows a ruling action of tri-episodic-action-repetition. In the novel, there is an emphasis on events occurring three times (Cooper, 10). Moss and Chigurh encounters each other three times, but Moss ends up dead on the third time (McCarthy, 99-239); Chigurh almost gets killed three times (McCarthy, 6-261); Chigurh and Bell almost face each other three times, but Chigurh always manage to avoid contact (McCarthy, 93-245). This method used by McCarthy gives the reader a sense of hit or miss in this crime action genre. Due to Anton Chigurh’s psychotic killings, nobody is safe in the novel. Therefore, the trope â€Å"Anyone Can Die† is well suited for the crime action in No Country for Old Men. Anton follows Moss’s every moves and kills everybody that Moss comes in contact with. Anton mercilessly kills innocent people just for driving Moss or working in the hotel he is staying at. McCarthy successfully portrays Chigurh as a ruthless, cold-hearted killer who has his own set of rules and morals. After the reader finds out how terrifying Chigurh is, McCarthy offers a false sense of hope by introducing Carson Wells. The trope â€Å"Contract on the Hit Man† goes with the novel by adding another hit man to kill the antagonist. Hired by the same company Chigurh was, Wells’ objectives were to retrieve the drug money and kill Chigurh. Readers feel relieved to know that somebody in the same field as Chigurh will be able to bring him down. However, hope is quickly crushed when Chigurh puts a hole in Wells’ face (McCarthy, 103) and kills his contractor (McCarthy, 117). These actions intensify Chigurh as a powerful and cunning psychopath who can’t be stopped. One significant characteristic of No Country for Old Men is that readers get to see the antagonist’s point of view. Through the eyes of Chigurh, readers get an understanding as to why he decides to kill innocent civilians. Through his own set of morals, Chigurh kills anybody that he thinks might pose a threat to him. When Chigurh talked to the proprietor of a gas station, Chigurh, out of the blue, tells the proprietor to â€Å"call it† after he tosses a quarter (McCarthy, 29). The reason Chigurh did a coin toss was to see whether or not he would let the proprietor live. This event shows the antagonist’s odd mindset, but yet gives the reader and unnerving awareness that he has â€Å"morals†. People who love to read or watch about horror expect to feel fear or panic caused by psychopaths or supernatural creatures. Some memorable works of horror are Stephen King’s novels or FX’s original hit series American Horror Story. What makes horror so frightening yet so fascinating is that it takes the readers out of their comfort zone and distorts their imagination. The creation of horror is usually created through the use of folklore or fantasy. The convention involves a terrifying antagonist going after the protagonist(s) in an eerie setting; it is similar to the theme of a wolf hunting a flock of sheep. If one thinks from a different point of view, No Country for Old Men is a bit similar to the horror movie Psycho when the main character ends up getting killed after stealing some money. At a different perspective, No Country for Old Men has some horror qualities to it. What makes the novel like a horror is Chigurh. McCarthy portrays Chigurh as a seemingly immortal, metaphysical character. His nonstop pursuit after his victims is haunting and the way he kills them after he captures them is distinctive. Like Freddy Krueger with his sharp, metal claws and Jason with his machete, Chigurh has his own special weapon: a stun gun attached to an air-tank. With his signature M. O. , usually a bullet to the head or between the eyes, Chigurh is a notorious psychopathic killer. The trope â€Å"Once is not Enough† depicts the horror genre in No Country for Old Men by showing how foolish Moss was to let Chigurh live. Chigurh and Moss has met three times; the first two times, Moss was able to narrowly escape Chigurh. The second encounter, Moss had the advantage over Chigurh by surprising Chigurh at gunpoint. For some reason, Moss let him live despite knowing the threat Chigurh posed to him. This is where the trope â€Å"Once is not Enough† applies; the victim lets the killer live thinking that running away is the solution. If Moss had taken the chance to kill Chigurh, then he would not have died in the end. Another trope â€Å"Unfinished Business† shows how strong-willed a villain can be. After attending Moss’s funeral, Carla Jean, the wife, returns to her house. When she heads to her room, she discovers Chigurh waiting for her on her bed. She knew why he was there but attempts to dissuade him from killing her by telling him he does not have to kill her. Taking pity on her, Chigurh gives her a second chance by letting the coin decide her fate. Nonetheless, fate was not on her side, and Chigurh killed her. The reason Chigurh killed Carla Jean was to finish the business he had with Moss. Even though Cormac McCarthy follows the conventions of crime action and horror, in some ways he steps out of the boundaries to create a twist to his novel. The norm in crime action genre is that the hero ends up being the victor and the enemy ends up losing. Despite this, McCarthy shocks the reader by abruptly killing Moss, which makes Chigurh the winner. In addition, since Sheriff Bell quits his job, which means that Chigurh is on the loose, the protagonist loses. The convention of a horror genre involves a sinister setting haunted by an ominous individual. Yet, the villain, Chigurh, travels to various places to track Moss. By breaking a few conventions, McCarthy gives the reader a taste of his own crime action and horror in No Country for Old Men. Cormac McCarthy successfully portrays the genres of crime fiction and horror in No Country for Old Men through his characters, plot, setting, and use of language. With the twist of including a middleman, McCarthy changes the convention of crime action; he also goes out of the norm by letting the antagonist be the winner at the end. The author also portrays Chigurh as a paranormal being that cannot be stopped, which gives the novel a sense of horror. This allows readers to enjoy a good crime fiction novel with some horror mixed into it. Works Cited Page Bennett, Steven. Definition of the Crime Fiction Genre. 13 Nov. 2012. http://www. findmeanauthor. com/definition_horror_fiction_genre. htm Cooper, Lydia R. â€Å"‘He's a Psychopathic Killer, but So What? â€Å": Folklore and Morality in Cormac McCarthy's No Country for Old Men. † Papers on Language & Literature, Jan. 2009. Web. 6 Nov. 2012 Lydia R. Cooper, a student from Baylor University with a Ph. D. in English Literature, claims that Cormac McCarthy’s No Country for Old Men falls into the category of folklore and morality. The writer establishes a thesis-driven argument for her essay on Cormac McCarthy. Cooper incorporates the use of many quotes from McCarthy’s novels to demonstrate how the genres are evident in NCFOM. Cooper’s audience can be narrowed down to McCarthy’s fans and enthusiasts of folklore and/or morality. Her main goal is to show a unique perspective of No Country for Old Men. Genre Descriptions (Fiction Only). Agent Query LLC. 13 Nov. 2012. http://www. agentquery. com/genre_descriptions. aspx McCarthy, Cormac. No Country for Old Men. New York: Knopf, 2005. Print. No Country for Old Men. TV Tropes Foundation, LLC, n. d. Web. 13 Nov. 2012. http://tvtropes. org/pmwiki/pmwiki/php/Main/Nocountryforoldmen

Strategic Public Relations Plan for Tesco Assignment

Strategic Public Relations Plan for Tesco - Assignment Example An application of SOSTAC is applied here to Tesco. SOSTAC is a strategic marketing process introduced by Paul R. Smith (1990). This is being made a model in marketing throughout the business world. It has many features that involve SWOT, 5Ps, Marketing Mix, and other marketing tools. TESCO sees to it that it helps British shopping public. Tesco aims to make shopping simpler, more convenient and affordable for the customers. If these issues are directly addressed, customers reward the company with their loyalty. The company aims to communicate to the customers through its many subsidiaries, benefiting customers wherever they shop. Consumers have an easy way of switching between stores, that is, they choose to shop in a different store from one month to the next. They have a wide range of retailers to choose from including Wall Mart/Asda, Saisbury, Morrison, Waitrose, M&S, Somerfield, Aldi, Lidl and Netto, other smaller supermarkets, Costco and Makro, the Co-Ops, Symbol groups, and thousands of independent retailers. (Talking Tesco) TESCO then is in a very stiff competition. The management has to apply an effective PR strategy to cope with the challenges. Everyday too, the organization has to apply innovations to its various marketing infrastructures to be able to satisfy customers. Application of SOSTAC starts w... situation, the question that needs to be asked is "Where are we now" This means analyzing the entire organization, on how it has gone through after years of operation. Situation After its founding in 1919 by Jack Cohen, then the first Tesco store opened in 1929 in Burnt Oak, Edgware, North London, the organisation has grown into a large business venturing not only on food but also on electrical goods, clothes and other services such as insurance, banking, etc. It has 30 distribution centres, of which six are dedicated to non-food and clothing. It is now the largest online grocery shopping service in the world. Fourth biggest online retailer in the UK, behind Amazon, Dell and Argos. Its revenues grew by 29.2% in 2007. Tesco.com, the online shopping alternative accounts for 66.2% of all UK online food and grocery shoppers. (Datamonitor.com) The 3,262 stores wordwide go through multiple formats including: Extra, Superstore, Metro, Express, and Fresh and Easy. Tesco is now the leading retailer in the UK with about 30% of the total UK grocery market, and the largest food retailers in the world employing about 318,300 people. Tesco 2007 profits exceeded 2.55 billion. (Datamonitor.com) Marketing Mix applied on Tesco The Marketing Mix model (also known as the 4 P's) is used by marketers as a tool to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The Marketing Mix can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment. (12 Manage website) PRODUCT The

International OB Managing Across Cultures Essay

International OB Managing Across Cultures - Essay Example A Japanese businessman will always consult within his group before making a decision. Because of their intense loyalty, one's identity is subsumed into the group. It is important to never single out a Japanese counterpart, even for praise or encouragement. Contrarily, the Spaniards have a hierarchy style of management and it is best to deal with "el jefe" or "el pardon"-the one who will be making the decision. Spaniards also will expect whomever they are dealing with to have decisions-making authority. When dealing with Spain or most Asian cultures, it is also critical to understand the concept of "saving face". Any loss of control of emotions or embarrassment is considered disastrous in business negotiations in these cultures. Honor and personal pride mean everything and they must not be insulted. Because of this attitude it is very important to carefully prepare presentations so that they are easy for the audience to understand. Paying close attention to determine if anything is misunderstood during the presentation is also a must. Because of this concept of "saving face" the presenter will not know if they are having difficulties. Close attention must be paid to conversations in order to discern the sincerity of what is being said. In Japan, a deal is never refused directly, and any dealings with Japanese business culture should remain indirect. In Business Cards In nearly all countries, it is important that business cards be printed one side in English, and the other in their language. When presenting the card, it should be presented with their language facing the recipient. In Japan, the exchange of business cards is not to be taken lightly. When you receive the card of a Japanese businessman, be sure to make a show of examining it carefully and then making a remark about the card. Ask any questions about anything on the card which is difficult to pronounce or understand. The card should then be placed in a case or on a near by table. A card shouldn't be shoved into a pocket or be written on. Concepts of Time Time orientation is an important cultural difference that Americans must pay close attention to. In America, time is viewed as a precious commodity. Time is related with productivity, efficiency, and money. Many other countries have a much more relaxed perception of time. They take their time, and enjoy it. In Mexico you can ask if a scheduled appointment is "en punto" (the precise time), or "mas o menos". "Mas o menos" appointments are often scheduled a half an hour to an hour before the actual time. With both Mexican and Japanese cultures it is also important not to expect instant results. Plenty of time should be allowed for contemplation and decision making. In Mexico it is important to adjust any expectations regarding deadlines and efficiency. Doing business over borders and through time zones has become commonplace in the twenty-first century. Technological advancements in communication and travel make it possible to do business across the globe almost instantaneously. Doing business with multiple cultures can be a challenging venture. International communication skills of an organization can determine success or failure. In order to interact with different cultures, it is necessary to understand the basic characteristics of the culture. This type of understanding helps to make

Co-creating New Social Business Case Study Example | Topics and Well Written Essays - 250 words

Co-creating New Social Business - Case Study Example In some countries, legal constraints have been embedded in their laws where companies are held responsible for actions contravening set rules and regulations on social responsibility and sustainability (Brugmann & Prahalad, 2007). Â  In adherence to the above, one of the striking strategies employed by companies is the conceptual analysis. In the conceptual analysis, companies are required to provide quality value based services and sustainability approaches to ecological sense as well as business sense. Provision of value-based services entail responding to customers’ expectations and satisfying their needs. However, this does not necessarily mean companies have to conform to customers’ thoughts, wishes, and perception. Value-based organizations are more attractive to customers and employees are normally motivated (Brugmann & Prahalad, 2007). Â  On the other hand, sustainability approach is in very many dimensions. Some of these dimensions are ethical, economic, nature philosophical, and social. Ethical dimension dictates the moral relationship that is used to define the future ways of doing business and social dimension are geared towards social justice within the society. As for nature philosophical and economic dimensions, the vulnerability of nature is presumed by limiting its degree of interference for future generations while in the economic sense theories and practices are used to create awareness on sustainable development.

In 2014, why women still earn less than men in Canada Annotated Bibliography

In 2014, why women still earn less than men in Canada - Annotated Bibliography Example Additionally, the article describes changes in the female graduate earning across different years from 1988 to 2007. The trend facilitates easy comparison and understanding of the various differences that prevail amidst gender disparity. Based on the article, the first two to five years after graduation have female graduates earn 6% to 14% less than men. The distribution furthermore links job attributes and observable personal characteristics found in women as major drivers of gender wage differences between men and women. In this respect, Boudarbat and Connolly article proves worthwhile in not only explaining but also detailing reasons why women still earn less than men in Canada. Chapter three of Hobbs and Rice’s book focuses on poverty as a major problem in the Canadian society. The social assistance resulting from the process makes it difficult to ascertain employment security, housing and working conditions. Hobbs and Rice reiterates that the difference forces unequal distribution of wealth in the society especially in Canada where there is less social infrastructure. Based on the book, regardless of occupation, women earn less as compared to men. The risk is mainly prevalent in Aboriginal women who face illumination from policy antecedents. In addition, Hobbs and Rice identify unattached and limited involvement of the Canadian authorities as major factors that influence the ability of women to remove poverty from the Canadian society. Evidently, the rate of poverty is higher in the country as it was in the past 30 years. The main reason according to Hobbs and Rice directly links to wage disparity, which leaves women with no capital and investment. Therefore, the book is important for the research as it brings into light several factors that contribute to uneven earnings while providing effects in the hind sight. Chapter four of the book describes the role, effects and

Book Report Assignment Example | Topics and Well Written Essays - 750 words - 1

Book Report - Assignment Example These were evident in Clinton’s reign where its continual change extended to the current Obama’s regime. Clinton disputed the former policies that yielded to severe stress to the middle class. Hence, contending that, most Americans are working hard for less (p. 324). Therefore, the only way to recover your security and to broaden your horizons is to adapt the change – to embrace, to move forward. Additionally, he argued that Reaganomics then flourished due to the low innovation of other states and America’s economic power, which was then declining. Since the tactics were becoming obsolete (p. 324). Clinton’s call for the Americans to adapt to change entailed in all classes besides extending it to the future generations. He argued that, the only way we can recover the fortunes of the middle class in this country so that people who work harder and smarter can, at least, prosper more, the only way we can pass on the American dream of the 40 years to ou r children and there children for the next 40, is to adapt to the changes which are occurring (p. 324). Clinton’s exemplary action towards advocating change was via accepting to sign the NAFTA document meant to export boom to Mexico by tearing down tariff walls, which implied from then onwards there will be no job loss (p. 324). The main purpose was to support and even uplift the middle class’ status, if the America was to uphold globe’s reputation as the champion of freedom and equality. Communist’s collapse between 1989 and 1991 saw the dawn of the â€Å"Global civilization† where American leaders of both parties spoke of an American mission to create a global free market as the path to greater worldwide freedom, which was divergent to Reaganism (p. 325). This prompted the state to embark on the idea of WTO, but to the delegates’ astonishment, the meeting came to a complete halt owing to various key equality demands from the outside protes ting crowds. They demanded the review of the pressing concerns where the meeting ought to establish the relationship between globalization, economic justice, democracy, and freedom. (p. 325). According to the protesters, the key demand was the citizen’s welfare in all matters regarding economic empowerment coupled with equality and democracy. Therefore, World Trade Organization must be replaced by a dramatic and transparent body accountable to citizens not to corporations thus, No Globalization without representation! (p.326). Clinton while giving his speech during ushering the millennium advised the Americans to celebrate the change that has already occurred and willingly embrace it. Primarily, the change encompassed equality and freedom where while making his speech he noticed how the evening that house’s meeting comprised of audience emanating from diverse American representing diverse races. He contended that I cannot help but think how different America is, how di fferent history is, and how much better, because those of you in this room and those you represent were able to imagine, to invent, to inspire (p. 338-339). Therefore, B. Clinton stated that America ought to live together as brothers and sisters, celebrating our common humanity and our shared destiny†¦

Substance dualism is necessary for beings to have free will Essay

Substance dualism is necessary for beings to have free will - Essay Example Therefore, the mind can be distinctly perceived as a whole autonomous entity that does not pertain an extension, correspondingly, the body can also be though as an extension that pertains no element of thought meaning that God could enable the two to exist distinctly from each other, ergo the mind and body are actually distinct from each other. Concisely, Descartes is really trying to make the point that the mind and body are two entirely different entities each set for its own purpose; the mind is a thinking thing that exists in the abstract devoid of physical attributes such as size shape or color while the body is a non-thinking thing that is bound and limited by the laws of physics. Free will on the other hand can be defined as the inherent capacity to make autonomous choices without being constrained or manipulated by any external limitations, these factors range from physical constrains such as imprisonment to metaphysical and logical factors social psychological ones. The rela tionship between dualism and free will is mutually inclusive since without substance dualism, free will could not be logically expected to exist; this is because in the absence of dualism, it would mean that humans are entirely physical beings. Essentially, every action one takes in the physical realm is subject to the rules of physics which do not however apply to the mental faculties. The subordination of the physical bodies implies that while human beings may perceive themselves to be free, their freedom does not extend past the point at which they are bound by these laws. Take for example the modes of human movements, human being can walk and they one can even argue that they choose to walk, however the very action is subjected to the law of motion and gravity and should one be put in a situation where these laws do not function they would be forced to adjust their means of propulsion. Free will does not just imply that one is free to do what they do but also to do otherwise sho uld they so choose, however human beings cannot decide not to walk but instead to fly since even if they may will it, and their bodies are not free to carry it out. Under this premises, free will cannot exist unless the body was to somewhat be viewed as a separate construct from the mind which is essentially what the theory of substance dualism does. Unlike the body, the mind is not subject to the rules of nature and it can construe anything by gravity can simulate the feeling of flight and one may even argue that one can fly, in their imagination without a physical ceiling or limit, for example when one dreams of flight, they may even expense the exhilaration and fear of being airborne just the way they would have if they were actually flying. This is despite the fact that humans cannot actually fly, nevertheless the mind not being bound physical law do whatsoever it wishes, this is the very concept that philosophers and theologians employ to justify the notion of life after death or reincarnation. The assumption is that after the body has died the soul will live on since it is not an organic construct and therefore not subject to the degeneration which the body inevitable has to undergo after death. Several arguments have been

Physiological vs. Technological birth Essay Example | Topics and Well Written Essays - 750 words

Physiological vs. Technological birth - Essay Example Before a choice is made, one however has to analyze the pros and cons associated with both the normal physiological route of delivery and technology assisted cesarean section (Lowden, 2002; Cohen, 2003). In an age where time is considered equivalent to money it is not surprising when people opt for quicker and also pain-free delivery procedures rather than time-consuming vaginal ones. Many mothers also have a constant fear about the passage of a baby through the birth canal and a c-section prevents all these anxieties. Additionally the oozing of the amniotic fluid, excretion of human wastes in some cases, sweat and tears which are normally associated with normal vaginal birth is also avoided. In other words, a c-section ensures a more clean and hygienic delivery in keeping up with the modern trend. While these are the pros associated with a c-section, one should also consider the after-effects of such a procedure. The procedure does ensure a pain-free delivery, however, post-op there are several problems which have to be overcome by the mother. The pain after a c-section persists for a while and the mother would have to take pain killers and in case they have an infection they will have to take more drugs to control them. There is also the burden of the scar left from the surgery which would present for quite a long time. The time taken to recover is more compared to that of normal pregnancies and hence such mothers cannot get into their routine for quite some time. Thus if the mother has other small children it would be quite a task to manage them. Above all, the risk of maternal death is high in cesarean sections as compared to vaginal deliveries. The presence of a scar or any other tissues after delivery can also lead to other problems such as bowel obstructions or infertility and might affect subsequent pregnancies. Moreover research also states that cesarean mothers are

Problem Statement Essay Example for Free

Problem Statement Essay Does audit rotation at diverse levels (accomplice level versus firm level) in distinctive settings (compulsory versus intentional) connected with improved audit quality. Taking into account our audit of the writing, it is a long way from indisputable whether mandatory audit firm or audit partner rotation can enhance audit quality, nor is it clear whether deliberate audit firm or partner revolution can substitute for obligatory audit rotation. Mandatory rotation may upgrade audit quality focused around the suspicion that turn brings a crisp viewpoint. Not with standing, mandatory rotation may be less compelling if the recently turned reviewers need sufficient learning of the customer. The loss of customer particular learning could possibly impede the viability and nature of the review. Intentional turn practices can be powerful in keeping up audit quality if an audit company business sector and financial impetuses for creating or keeping up a great notoriety surpass its monetary investments from submitting to the requests of particular customers. Generally, it is hazy whether the obligatory rotation of auditors is a powerful answer for upgrade audit quality. The degree to which intentional and obligatory auditor turns at diverse levels can substitute for one another in keeping up audit quality is thusly an observational inquiry. The above discourse prompts the accompanying examination question. Audit rotation at diverse levels (accomplice level versus firm level) and in diverse settings (compulsory versus willful) connected with higher audit quality in less created locales than in decently created locales. There is a developing writing that analyzes how institutional components influence audit quality crosswise over nations (Francis et al., 2003; Khurana and Raman, 2004; Choi and Wong, 2007; Francis furthermore Wang, 2008). Establishments shift a ton crosswise over China (e.g., Wang et al., 2008), which gives us with a chance to test whether institutional and market improvement elements, for example, the lawful environment and speculator insurance influence audit quality. Leeway of directing between provincial studies inside one nation is that we can catch the impact of foundations on audit quality free from pollution because of nation contrasts in bookkeeping and inspecting models, 14 assessment, and liquidation laws. As former writing (e.g., Francis et al., 2003; Khurana and Raman, 2004;Francis and Wang, 2008) recommends, auditors  may be more touchy to the expense of customer distorting and are more inclined to keep up audit quality as institutional administrations get to be stronger. In districts with well (less) created markets, the examiners may be all the more (less) prone to be worried about the potential impact of trading off audit quality on their legitimate risk and market notoriety. In this manner, there is less incremental interest for compulsory auditor rotation in well created areas. Conversely, mandatory audit rotation may be more vital in less created areas, which need business motivators or oversights to keep auditors determined and free. Consequently, we audit whether the impact of required or willful auditors rotation on audit quality is more claimed in less created areas than in decently created locales. This prompts our second research question. The relationship between customer particular information and audit quality. The inverse and clashing forecasts and discoveries in earlier studies on to the connection between audit tenure and audit quality may be attributable to the disappointment to together inspect directing elements, for example, auditors specialization, charges reliance, and auditor’s motivators (Doyle and Ge, 2007; Daugherty et al.,2012).therefore, the accompanying areas concentrate on recognizing the critical variables that may direct the relationship between audit rotation and audit quality. The relationship between mandatory auditor rotation and client-specific knowedge. Contentions for broadened auditor–client relations rest essentially on a mastery contention. Past exploration has reliably shown that auditor experience has a positive impact on audit quality (Dougherty et al., 2012). Case in point, Brazel et al. (2010) find that customer particular learning, an intermediary for auditor experience, builds auditors capacity to discover misrepresentation markers. On a related note, a few studies (e.g., Lenox, 1999) contend that non-audit activities performed by the audit firms has a tendency to prompt expanding the auditors experience and learning of the customers operations and environment, and thus expand the capacity to discover error in the budgetary explanations.Therefore,providing non-audit ativities to the customer can have a positive instead of a negative effect on audit quality.therefore,  required audit firm or audit partner rotations, specifically when there are no compelling information exchange techniques, may prompt the loss of both express and inferred client-specific knowledge, and thus to decreased audit quality. Audit quality be contrarily influenced when a lead partner who has picked up this particular information of the customer is supplanted. Auditor ndependence is the foundation of the auditing profession. Auditor independence alludes to the likelihood that auditors will report the error in money related explanations (Colbert and Murray, 1998) and the capacity of auditors to oppose weight from a client (Goldman and Barlev, 1974). Along these lines, auditors who have a high level of independence will have a high likelihood of distinguishing and reporting lapses or budgetary misquotes, and henceforth will have the capacity to focus the genuine status of the reviewed firm, i.e. make an excellent review (Deangelo, 1981; Colbert and Murray, 1998). One of the discussed components that influence auditor independence is auditor tenure. It is contended that more drawn out relationship between audit partner and their clients can make individual connections that make it more troublesome for the auditor to act independently of the inclination of the client (Deangelo, 1981). This is further disturbed by the dread of auditors of losing a relentless stream of future audit incomes, specifically from vital client who pay the auditor huge audit expenses. Likewise, this may lead auditors to agree to the clients requests (Lim and Tan, 2010). Therefore, compulsory accomplice turn mitigates the closeness of the relationship between audit partner and their client, and improves the auditors capacity to oppose weight from administration. The consequences of this stream of exploration (e.g., Hattifield et al., 2011) propose that there is a positive relationship between audit firm/or audit partner rotation and the extent of proposed audit adjustment. Simnett and Carey (2006) likewise discover a negative relationship between auditor independence and the probability of issuing a going concern assessment as an intermediary of audit quality.hence it might be contended that auditor turn can improve auditor independence and hence expand the likelihood of distinguishing and reporting budgetary misquote

Slavery and Indentured Servants Essay Example for Free

Slavery and Indentured Servants Essay PART ONE Question 2: Thomas Jefferson feared the growth of manufacturing mainly because he knew that America land compared to Europe’s land wasn’t as adequate and sufficient enough to manufacture our own goods and we would produce different results. Jefferson stated in the â€Å"Republican Thomas Jefferson Celebrates the Virtue of the Yeoman Farmer, 1785† document that â€Å"In Europe the lands are either cultivated, or locked up against the cultivator. Manufacture must therefore be resorted to of necessity not of choice, to support the surplus of their people† (Jefferson, 1). Also, Jefferson kept the lower class in mind and he knew that a lot of lower class families couldn’t afford to buy and sell manufactured goods. Therefore, Jefferson focused more on a nation of commercial agriculture and independent farmers, so that the low class families could work and toil for their needs. Jefferson also believed that people wanted to manufacture their own goods for the wrong reasons. For instance, Jefferson stated that people â€Å"depend on land for the casualties and caprice of customers† (Jefferson, 1). However, Alexander Hamilton’s view of America’s socioeconomic future differed from Thomas Jefferson because Hamilton dreamed of transforming the United States into a manufacturing giant like Great Britain. Hamilton was against commercial agriculture and independent farmers because he felt that â€Å"the separation of occupations causes each to be carried to a much greater perfection, than it could possibly acquire, if they were blended† (Hamilton, 1). This statement proves true to me because if everyone did the same occupation, less people would try as hard to succeed and there would also be fewer opportunities for people. Diversity brings forth a greater changer and it has more significance. If a society focused solely on complete agriculture the result and produce would vary for numerous of reasons. One reason for example is location, which can be referred to by the temperature. According to Hamilton â€Å"the difference of seasons, in the countries which are consumers make immense differences in the produce of their own soils; in different years; and consequently in the degrees of their necessity for foreign supply† (Hamilton, 2), as well as other natural problems that may occur such as lack of soil and land. Therefore, in order to secure a stable and consistent market, one would need to agree with Hamilton and set up manufacturing establishments. In my opinion, I think that both men have correct and valid point and opinions. Today, American political system expresses both elements of their philosophies. PART TWO Question 3: The thought of coming to North America for indentured servants seemed like a dream to many because it was an answer or at the very least a solution to their many problems. According to Divine textbook, indentured servants are â€Å"individuals who are contracted to serve a master for a set number of years in exchange for the cost of boat transport to America† (Divine, 26). Also in exchange for their transportation were food, lodging, clothing, and other necessities that were provided as well. Before immigration to North America indentured servants lived a very poor life in their country and suffered immensely. Most English immigrants faced poverty, unemployment, lack of clothing and food, and even shelter. But upon entering into North America most indentured servants (but not all), received the opposite of what they expected, hoped, and dreamed of and instead experienced negative results within this new land. According to the document â€Å"Our Plantation is Very Weak†, which is a letter from Richard Frethorne written to his parents during his experience as an indentured servant in Virginia in 1623; it displays extreme suffering and pity. As the title implies, his plantation was very weak due to the many death and sicknesses that the English carried over with them. For example, â€Å"For we came but twenty for the merchants, and they are half dead just; and we look every hour when two more should go† (Frethorne, 1). Therefore, they transitioned from poor suffering adults in England to the continuation of suffering as becoming servants, indentured servants. Furthermore, Frethorne begged for his parents to redeem his indenture and if not possible then at the very least that they would send some money to purchase him food. From reading this letter I really saw how much he and the other indentured servants suffered. It was so severe that the English cried out that they wished â€Å"that they were in England without their limbs-and would not care to lose any limb but to be in England again† (Frethorne, 1). Also, Frethorne quoted that â€Å"he has eaten more in [one] day at home than what he has eaten there for a week† (Frethorne, 2). These quotes really demonstrated the disparity of the indentured servants in Virginia and Frethorne’s true desire of wanting to return back to England, which wasn’t so bad after all compared to the horrible new land. However, in contrary to Frethorne, George Aslop’s writing in â€Å"They Live Well in the Time of their Service† during 1663 in Maryland document was viewed more positively than Frethorne’s outlook. He actually and surprisingly agrees with servitude. Aslop wrote, â€Å"For I’m certainly confident, that there are several Thousands in most Kingdoms of Christendom, that could not at all live and subsist, unless they had served some prefixed time† (Aslop, 2); he found servitude necessary for better living. I think it is very interesting how Frethorne’s and Aslop’s outlook on being a servant is very different. Aslop was an indentured servant for four years and instead of viewing it as enslavement he viewed it as simply serving because he was more focused on the benefits and not the circumstances. For example, â€Å"And what’s a four year’s Servitude to advantage a man all the remainder of his dayes, making his predecessors happy in his sufficient abilities, which he attained to partly by the restrainment of so small a time?† (Aslop, 2) Nonetheless, I have to keep in mind that what they experienced were in different locations (Virginia/Maryland). For instance, according to Aslop Maryland had it easier compared to other colonies, â€Å"For know, That the Servants here in Mary-Land of all Colonies, distant or remote Plantations, have the least cause to complain, either for strictness of Servitude, want of Provisions, or need of Apparel† (Aslop, 3). Also, Aslop’s document was written after his servitude as an indentured servant and Frethorne’s letter was written during his servitude. Therefore, Frethorne was more focused on his present situation because that was what he was currently enduring and dealing with. As for Aslop, who was currently enjoying the fruits of his labor therefore all of the negative experiences that he may have had meant less to him now that he survived. Also, another important difference between Frethorne and Aslop is that Aslop wasn’t necessarily a typical indentured servant because he had prior experience as an artisan or mechanic, which is more beneficial. Aslop noted, â€Å"Now those Servants which come over into this Province, being Artificers [craftsmen], they never (during their Servitude) work in the Fields† (Aslop, 3). All in all, these are the life of an indentured servant before, during, and after immigration; as well as how their life changed from that in which it was in Europe. Compared to the life of a slave, I personally view indentured servants as a form of slavery. One difference that slavery and indentured servants have to me is that slavery never had a guaranteed ending for the slaves. In most cases, in order for a slave to become free they had to escape; and if caught most often slaves were killed without any negative repercussions to the master or caregiver. Unlike indentured servants who had a signed contract guaranteeing that after they served a certain amount of years they would become free. However, if an indentured servant decided to escape, if caught death was not the punishment. According to Gottlieb Mittelberger document, â€Å"Work and labor in this new and wild land are very hard† indentured servants simply had to keep serving or at worst get sold to another master. â€Å"If such a runaway has been away from his master one day, he must serve for it as a punishment a week, for a week a month, and for a month half a year. But if the master will not keep the runaway after he has got him back, he may sell him for so many years as he would have to serve him yet† (Mittelberger, 3). Some similarities between slaves and indentured servants were that they both endured extreme hardships beginning on their voyage in the ship to their arrival on the plantations. Also, they both were sold to slave owners and masters. â€Å"No one is permitted to leave the ship except those who pay for their passage or can give good security; the others, who cannot pay, must remain on board the ships till they are purchased, and are released from the ships by their purchasers† (Mittelberger, 1). According to the Virginia Slave Laws, indentured servants were allowed to marry and were allowed to own property, unlike slaves. Also, another difference of the treatment of slaves that differs from the treatment of indentured servants is that slaves were allowed to be stripped naked and whipped but indentured servants were not. In summary, the more slaves endured severe things then the better it was for indentured servants, their status improved drastically compared to the rigid treatme nt of slaves. Some of the main factors that contributed to the waning of indentured servitude and the growth of American slavery is that the supply of white servants fell sharply, which included many factors. To replenish its labor force, planters turned to enslaved Africans. Also, Virginia and Maryland’s land became less attractive as land grew scarcer which is why many immigrants began to migrate to different colonies. Something that I found interesting within the Virginia Slave Laws is that black slavery took root in the Americans slowly. â€Å"There was a small number of Africans that already lived in Virginia before 1619, the year a Dutch ship sold some twenty blacks to the colonists. But it was not until the 1680’s that black slavery became the dominant labor system on plantations here. By 1640, only 150 blacks resided in Virginia and in 1650, 300. But by 1680, the number rose to 3,000 and by 1704, to 10,000† (Virginia Slave Laws, 1). Contrary to my assumptions in which I thought that slavery happened rapidly. In conclusion, indentured servants suffered just like slaves did. As seen above slaves and indentured servants shared commonalities as well as some divine differences.

Recommendations for Client Care in Salons

Recommendations for Client Care in Salons METHODOLOGY Market research data has been reviewed from two main sources: Secondary Data- i.e. Journals, publications and internet sources. Primary Research- data for this research were obtained from the surveys that have been undertaken in a Barnfield College Hairdressing and Beauty Salons as well as in the Reception Area in November and December 2009 and were handed out to the clients before and after the treatments. Three groups were formed to prepare the questionnaires on the following three subjects: Reception. After treatment. New Product Development in Male Grooming and Anti-Ageing Treatments and Products. FINDINGS RECEPTION Front desk operation can make or break the salon business (Barham, 1991, p.21). The role of salon receptionist is crucial as the receptionist embodies the entire salon, its personnel and their professional skills. The main mission of the receptionist is a smooth running of the beauty salon (Barham, 1999). The reception area of any enterprise such as a hotel, a hairdressing salon, a beauty therapy salon, a suite of offices, even a hospital can be considered as the first personal point of contact with the organization. One dictionary definition of reception is the receiving or welcoming of persons as visitors formally or ceremoniously. In the context of business, however, reception needs to be somewhat more than just being courteous to clients, answering enquiries or booking appointments. Ideally, reception regulates and controls access to the next stage in a procedure. The hairdressing or beauty therapy operative will carry out the practical work but the service begins and ends in the reception (Masters, 1988). Almost all women appreciate the luxury of personal attention in a pleasant atmosphere. And the first point of contact either personally or by telephone will be receptionist thus the response to an initial enquiry and the image presented at the time must be of the highest level or the appointment may not be booked. The answer to the enquiry must convince the potential client that she can reasonably expect to get the service she wants, and the image presented must be one of efficiency and enthusiasm. If the enquiry is by telephone, then the whole image will be an aural one. Therefore, tone of voice, manner of speaking and clarity of information are paramount. The conclusion of the conversation is also important and should indicate that the enquiry and the subsequent booking are welcome and appreciated. Enquiry and/or reservation in person at reception also involves tone of voice, manner of speaking and clarity of information, but because it is also visual it poses other problems which include the appearance and deportment of the receptionist and the image presented by other members of staff who may be in reception at that time, together with dà ©cor, tidiness and comfort of the reception room and finally that indefinable thing known as social atmosphere. When any client or potential client enters reception she should receive immediate attention or at least recognition of her presence. A client should never wait in reception for her appointment a moment longer than is utterly necessary and when this is inevitable she should be made as comfortable as possible and kept informed of the position. A clients progress through the various processes in the salon should be comfortable and supported by an evident desire on the member of staff for her well-being and satisfaction. Each client should feel that her personal custom is valued and that she is a significant part of the salon business life. The client does not just buy a beauty treatment but a complete service which must be fully satisfying to that client. And even when the service is satisfactorily completed and the client is delighted with the result, all is not yet over because she still has to pass once more through reception and departure must be just as carefully managed as arrival . Service must continue until the moment the client makes her exit through the door which has been thoughtfully opened for her by the receptionist. The receptionist should know exactly what has been done for the client and should provide a suitable remark of approval with the result. After all, if the client has just spent quite a bit of money on a service intended to improve her appearance she will appreciate the effects being noticed (Masters, 1988). Thus, to summarise the above, an ideal beauty salon reception should make the clients presence in the waiting area as comfortable and enjoyable as possible because the salon will never get a second chance to make a first impression. This includes having enough up-to-date beauty and fashion related magazines for both women and men, playing a comforting and light music and if the client is to spend a bit of a time in a waiting room then offering a refreshment or a cup of herbal tea to make the clients stay there as pleasant as possible. Or alternatively, if the lounge is pleasant and relaxing, clients may stay to relax after treatment or arrive early and enjoy flicking through a glossy magazine with some refreshment. Another extremely important point is clients confidentiality which must be maintained at all times and receptionist is responsible for any information not to be copied or passed on in any form to anyone, in person or over the phone (Barham, 1992). When the data were analysed according to 27 questionnaires taken in Barnfield College Hairdressing Salon and Spa Reception area, it was found that the majority of clients who have visited the college salon were overall satisfied with the waiting area and reception in general: 26 people were welcomed and the same amount of people found receptionist friendly and informative. The majority of clients found the telephone booking service excellent and said that the telephone was answered promptly (17 and 14 respectively). Although 13 people did not answer the question if they had to wait for their appointment, 9 people confirmed that they did not wait at all and only small group said that they had to wait from 1-2 minutes up to 5 minutes (2 and 1 people respectively). There are no hot drinks and/or refreshments offered in the Barnfield salon waiting sector therefore we decided to find out whether clients were prepared to pay for their drinks and would use a tea and coffee pay machine if there was one and discovered that 9 clients responded positively, 1 person said maybe and another client suggested having herbal alternatives. However, 14 clients said that they would not pay for their drinks and 2 people ignored the question. Despite the fact that 21 people described the environment in the reception area as excellent and only 6 people found it average, 8 people thought that there is a room for improvement in the reception service (1 client) and the waiting area (7 clients) and suggested that there could be some high chairs available, as well as booking facilities could be improved and 2 people complained about the warmth in the reception and said that it is way too cold in the waiting area at this time of the year. Furthermore, 14 of Barnfield clients confirmed that there was some reading material of their liking but 9 clients disagreed with that and said that there was not anything to read or they did not like the offered reading matter. When asked about the payment options 12 people would prefer paying by cash, 10 would be more comfortable with paying by card and only 3 clients were happy with both options. Further analysis of clients comments revealed that people do love coming to Barnfield for treatments and complement on prices and professionalism, friendliness and helpfulness of the receptionists, although a few clients suggested that there could be some subtle music playing in the reception area, some more reading material like up-to-date hairstyles magazines and mentioned the appointments booking options, i.e. chance to book a few sessions at once when buying a set of treatments or booking at the reception desk in general, because it feels rushed as queue forms very quickly when only one receptionist is present. In addition to this several people complained about the reception and waiting area being particularly cold. AFTER TREATMENT After treatment precautions are equally important as the treatment itself. The client must take care of his or her body after the treatment and follow any aftercare advice given by the therapist at all times in order to get the most from their investment There is specific aftercare advice for each beauty treatment. Some of them aim at prolonging the effect of the treatment as in some cases, i.e. massage, client is advised to rest to let the blood circulation to return to normal. It is also recommended for the client to rest for a few hours when she gets home, and avoid heavy meals. As the clients circulation continues to return to normal, it is necessary to drink plenty of still mineral water to replace the fluids lost. The therapist can also discuss with the client suitable home care to complement the massage. This might include advice on healthy eating and exercise, including specific exercises that might be necessary to alleviate any postural problems. Furthermore, therapist might offer advice on bath and/or skin products or massage techniques that could be used at home and further benefit the client. As with the electro-epilation treatment, the skin will be predisposed to infection because of the heat and tissue destruction hence it is extremely important to keep the area clean to avoid infection and to prevent scarring. Clients are advised to use the recommended soothing lotion, avoid picking or rubbing the skin, do not expose the area to ultraviolet light and shield it with sun-protecting factor, do not pluck or wax the area in-between treatments and keep the area clean and fresh. Majority of electrical facial treatments will require clients to refrain from applying any make-up or facial creams immediately after treatment for the period of up to 48 hours because the skin needs to be able to breathe. The negative effects on the skin of alcohol, smoking and ultraviolet radiation should be discussed with the client. The drinking of natural noncarbonated water should be encouraged following treatment to help remove toxins, and the benefits of a healthy diet should also be discussed. Also simple facial exercises should be recommended to the client. These will continue to firm the facial muscles and intensify the firming effects of the treatments. Clients should be offered retail cosmetic skin-care preparations to maintain and enhance the effects achieved. The similar aftercare programme is advised for clients after the lymphatic drainage treatments: to increase fluid intake to help the lymphatic cleansing effect. Also recommend the client an effective treatment plan combining diet and exercise appropriate to clients needs. Retail products support the effectiveness of the treatment (Nordmann, Appleyard and Linforth, 2001). Thus to put it all in a nutshell, it is necessary to provide clients with aftercare advice and explain that it is extremely essential that they become fully aware and understand what should be done by themselves both before and after treatment in the interest of their personal health, safety and well-being. There were 7 clients questioned at Barnfield salon and spa between the age of 25 and 60+ about their treatments and aftercare, and it was found that all seven clients were escorted in and back out by their therapists. Also majority of clients rated their consultation, privacy, hygiene, environment, therapist knowledge, treatment and aftercare experience as excellent. More than half of respondents left their comments and expressed their satisfaction with treatments being highly effective, enjoyable, efficient, quick, lovely and relaxing, and appreciated the therapists professionalism. And only one client complained about the music and found it not very relaxing. NEW PRODUCT DEVELOPMENT IN MALE GROOMING AND ANTI-AGEING TREATMENTS AND PRODUCTS Male Grooming Modern men are just as (or at least almost) as concerned with their appearance as women. And healthy skin is a crucial part of looking great. For men, skin care is a mere afterthought. Beyond the world of shaving their faces, it is rare for a man to devote time to his skin. But these days, skin care is no longer just a womans concern. We are in the 21st century, and the pressure is on for man to take care of himself. Men are increasingly aware and concerned about the health of their skin. More men than ever are interested in taking care of their skin, and ensuring that they sustain their youthful looks for as long as possible. Mans flourishing desire for beautiful skin is an 8 billion dollar industry. So why are men beginning to catch up with womens interest in beauty products? Most importantly, everyone wants to preserve youthful skin for as long as possible. Along with drinking plenty of water and eating a healthy diet, moisturizing and nurturing the skin is the best way to grow old gracefully. As we grow older, the elastin and collagen, which are the connective tissues that give skin its firmness and elasticity, begin to disappear. Appropriate skin care is indispensable to keep this process at bay for as long as possible. More and more men are reacting to the synthetic chemicals used by many high street brands of male grooming products. Therefore they are turning to natural formulations free from unnecessary synthetic ingredients, which will be absorbed by the body. Switching to organic food in order to avoid consuming toxins is a popular choice. People are also becoming aware that what is put on the skin will always make its way into the blood stream. That means that if skin care products are full of chemicals, they will eventually be flowing through the body. Since the skin can be a reflection of what is going on in the body, the chemicals may once again show up on the skin. It also means that the liver has to work harder to process them. Organic, chemical free moisturiser means no toxins for the body to deal with, and ultimately, healthier skin. Nearly 80 percent of men say shaving irritates their skin. Razor burn is actually often product burn. Many of the products that are designed for men are po orly formulated and contain far too many irritating ingredients. Shaving with a razor abrades the skin enough to cause havoc, but then men typically splash an aftershave lotion with irritating ingredients over that broken skin. Think of splashing chemicals on a cut or abrasion on your body. Most natural products are gentle and will not aggravate the skin, even if there is abrasion. Other natural products that men are choosing to use are soaps and shower gels. Aluminium and parabens have been linked to cancer and other health complaints (Walters, 2008). Even in what is often touted as the best mens skin care formula available you will find ingredients that have the potential to cause serious harm to you. As the years have progressed, the scientific world has discovered that many of the most commonly used ingredients in skin care products are toxic to the human body. The question is why these companies are still allowed to use these ingredients. Steps have been taken by both the European Union and the U.S. Food and Drug Administration to ban these ingredients from use in cosmetics products. The European Union has so far been the only regulating body to achieve this goal. The U.S. FDA is still tied up in an ongoing court battle with the cosmetics industry, and currently it appears that the cosmetics industry is winning. There are companies within the industry that are focused on providing their customers with a safe and efficient product, and that are not just out to increase their profits by using low cost chemical ingredients. The b est mens skin care products will comprise of all natural ingredients. These include plant-based oils, proteins, enzymes, and extracts that are carefully chosen for their effectiveness (Rosenbaum, 2009). Those days are gone when a man entering a beauty salon was unacceptable or considered being lethal to his masculinity. These days the average male can easily wander inside a good salon to get himself some serious enhancement in looks. History shows that in ancient days, men would make use of kohl to line their eyes. Now again, it is pretty much in the style, perfectly acceptable and quite common if a man goes to a beauty salon or parlour and gets his chest waxed and eyebrows done. Otherwise, the primary thing that people nowadays notice is the face, and the image is all that matters. So in the present world, making the best of your looks and looking neat has become highly important for men (Conway, 2009). An examination of the data collected in the Barnfield College Salon and Spa revealed that despite the fact that more than a half of respondents aged 16-60 are aware of Male Grooming products (9 out of 12 questioned) they still do not feel very comfortable visiting the beauty salons and would be better off with more men around. Further analysis of the study revealed that most men would spend in average  £10 on male grooming products or treatments (6 respondents would spend  £0-10, and 5 are prepared to spend  £10-20), and would come to a beauty salon for sauna / steam treatments (10 clients), Swedish massage (4 clients), facials (3 clients) and various spa treatments (3 clients). None of the male respondents showed interest in coming to the beauty parlour for waxing or manicure / pedicure treatments. Anti-ageing Ageing is a process that starts when we are born we get older every day! Ageing is a process; it has a beginning, middle and an end. And the main focus is that vast middle part of life when we begin to see and feel some of the inevitable declines that occur with agebut where we can still make choices about how well we will live in our own futures. We can not stop the process except when we die nor can we change the process and go backwards. What we can do is slow down the process by making rational decisions about what we do and do not do- and those choices can also help us look better. Ultimately, the life we live is always about the choices we make! Intelligent people can choose to be well informed, read information and labels and then make informed choices. With facts in hand, one can ask: Is it an intelligent choice for me to use this product or service? That is very different than just assuming or hoping this will reverse or stop my aging process. But finding the right information is not always easy. Cosmetic companies, pharmaceutical companies and exercise equipment makers outspend and out-advertise any formats where you might find intelligent information (Dorman, 2009). Paradoxically, it is usually the most expensive skin care products that are the least effective. Obviously, there are some quality products out there that will make your skin smoother, more radiant and younger looking. The difficultly is in knowing beforehand which skin care products truly work. It is possible to come across a good skin care product that can do all of the things that it should, like whiten age spots and even out pigmentation, all at a reasonable price. There are literally 1000s of products to choose from, but without the right information, it can be difficult to find one that really produces results, allowing years of aging and wrinkles to disappear from your face and body. We will spend enormous amounts of our hard earned money if we believe that we can look more youthful and beautiful. The cosmetic companies know. The plastic surgeons know. People are suckers for products that are supposed to improve our appearance. That is why there are so many different skin care products on the market today. The current skin care market is a multi-billion dollar industry. There is so much demand for effectual anti-aging skin care products, that manufacturers are constantly flooding the marketplace with new products to capitalize on this demand. Many of these products are produced randomly and carelessly, put into fancy high-end bottles and pushed onto the market. Instead of investing time and money to produce a quality, proven skin care product, most manufacturers will prefer to spend their money on marketing and product appearance. They can paint a compelling picture with the right bottle, a few full page magazine advertisements and a high-profile celebrity endorsement who more than likely has never tried the products they are endorsing. And we all know that marketing is VERY EXPENSIVE! So that is actually why a tiny tube can cost hundreds of dollars or more. Not because whats inside is expensive, but because of all the other things the company decided to spend money on are expensive. There will never be a shortage of people willing to pay top dollar for the latest skin care product in a fancy bottle, whether it works or not. The truth is that most people will not take the time to study specific products and ingredients to help them understand which ingredients work and which ingredients can actually harm their skin! Ingredients that can damage the skin are: Mineral oil (may be listed as liquid paraffin, paraffin wax or petrolatum on the label of the product) Dioxane Fragrances Parabens (may be listed on the label as propyl, butyl, methyl or ethyl paraben) Alcohols (can be listed as ethyl alcohol, methanol, ethanol, SD alcohol, benzyl alcohol and isopropyl alcohol) There are new, well researched compounds that can reverse and prevent the damage caused by sun, air pollution and other factors. Nutrients for the skin that destroy free radicals. There are unique products that your pores will absorb and use to produce new collagen and elastin. When you use skin care products that contain these ingredients, your skin will start to look younger, healthier and more radiant. When you are choosing a skin care product, it is vital that you do not buy one that is purely cosmetic in nature. There are plenty of skin creams that will fill in the lines while they are on, temporarily giving the appearance of nicer skin, but as soon as you wash them off, reality returns. In order for a skin care product to be truly effective, it must contain ingredients that nourish, nurture and activate your bodys ability to heal itself. If you want to prevent or reduce wrinkles, you want something that increases production of collagen, elastin and new skin cells. If you do this, you will actually reverse the aging of your skin. But some manufacturers of expensive products try to mislead the public by including some genuinely good active ingredients. The problem is that they do not contain enough of the active ingredients to be effective. They contain just a small amount so that they can legally list the ingredient on their label. The best ingredients are expensive, and as mentioned before, most manufacturers spend the majority of their money on marketing. So, it is not enough to look for the ingredients mentioned below, they must be high up on the list of ingredients. Therefore we must look for the highest concentration that we can find. The ingredients to look out for: Synergy TK Phytessence Wakame CoQ10 Nano-Lipobelle H-EQ10 In conclusion, there must be a common-sense approach in our life to stopping and reversing the aging process: stay out of the sun and, when you can not, use a sunscreen product with a high SPF rating. Eat right and augment your diet with daily vitamins. Use high quality skin care products that both moisturize and reverse the symptoms associated with getting old. Implementing these key suggestions will lead to better feeling and looking you, so you can stop aging and start living (Daniels, 2009). On the basis of the survey that has been conducted in Barnfield College it can be concluded that the majority of respondents (15 people) admitted not using the ant-aging products and only 4 people said that they use it regularly. But in spite of that 8 respondents said that they spend up to  £15 on anti-ageing products and 2 clients spend between  £15 and  £30. When asked about the favourite brands of cosmetics and/or skincare there was no winning brand and clients mentioned various makes such as Olay, LOreal (3 people each), Nivea (2 people), Revlon and No7 (1 client each). Then we asked our clients whether they would be interested in a top range anti-aging skincare brand like Dermalogica if we were to introduce one, and the majority replied no (18 people) and only 4 people said yes. To sum up, clients said that they do not use anti-ageing products because they do not work or because they simply do not have time for it. CONCLUSION The findings based on surveys taken at Barnfield College Spa and Hairdressing Salon indicate that people visiting Barnfield are overall satisfied with the way it is functioning. Clients in general are tremendously pleased with receptionists and the atmosphere in the reception and waiting area but suggested that there is room for few improvements in the waiting area and booking facilities. Despite the fact that more men are becoming big spenders in the skin care market and the demand for specific mens salon treatments and related care products is one of the fastest growing areas within the beauty industry (Hiscock, Stoddart and Connor, 2004, p.209), the study revealed that male clients are still hugely conservative about the treatments they come or would come for and the amount of money they are prepared to spend. Perhaps, men would be more experimental with other treatments designed for them and offered by salons and spas be there more information available, e.g. booklets, leaflets or brochures in receptions or waiting areas. The same could be said about the male grooming products, and although the majority of men respondents confirmed that they are familiar with the range of skincare products available for them, it looks like men need more explanation about the importance of men skincare routine. Men should be aware that products designed for them have been developed to reflect the fact that the skin is more resistant, but conversely may also be more vulnerable, through neglect, misuse or total lack of protective products such as moisturizes and sun blocks (Hiscock, Stoddart and Connor, 2004, p.209) On the basis of the results of anti-ageing questionnaires, it can be concluded that people are still not fully aware of anti-ageing products and not yet ready to spend on top branded skincare products simply claiming that they have no time for it or do not believe they work. Therefore, there should be more articles or other relevant information on anti-ageing aiming primarily at younger people with the main message: Prevention is better than cure! and encouraging clients to look after their skin as early as possible, rather than waiting until signs of ageing have begun to appear and explaining that anti-ageing treatments cannot turn back years of poor skin care and neglect, nor can it stop the aging process. Some treatments can significantly enhance the skins appearance, but not on a long-term basis or without continuous treatments (Hiscock, Stoddart and Connor, 2004). RECOMMENDATIONS In the light of the above conclusions it is recommended that the College could provide more up-to-date magazines related to beauty and hairstyles including informative and educating material on skincare products and treatments, especially the ones available in Barnfield. Also a number of other actions could be undertaken in order to try to make the clients waiting experience more pleasant and comfortable. First, there could be some soft music and high chairs in the waiting area and, in spite the fact that this has cost implications, both receptionists and clients would benefit from this. Second, cost implications will be incurred for fitting a refreshments and/or hot drinks vending machine, which may be immensely useful during both cold and hot seasons, especially having in mind that a few customers complained about the waiting area being too cold and, even more importantly some treatments cannot be performed if the client is too hot or too cold. Theoretically, the betterment of Barnfield College Salon and Spa performance can be assumed as a logical outcome if all the measures are taken by its managers. References Barham A. (1999) Beauty Therapists Guide to Professional Practice and Client Care. Harlow: Longman Conway N. (21/11/2009) Fantastic Beauty Tips for Men. [Online] Available at http://www.selfgrowth.com/articles/fantastic_beauty_tips_for_men (Accessed: 30 December 2009). Daniels M. (12/11/2//9) Stop Aging and Start Living. [Online] Available at http://www.selfgrowth.com/articles/stop_aging_and_start_living (Accessed: 30 November 2009). Dorman L. (25/10/2009) Anti-aging? Is it a real possibility? [Online] Available at http://www.selfgrowth.com/articles/antiaging_is_it_a_real_possibility (Accessed: 30 December 2009). Hiscock J., Stoddart E. and Connor J. (2004) Beauty Therapy. Oxford: Heinemann Masters T.W. (1988) Salon Management for Hairdressers and Beauty Therapists, Aldershot: Gower Publishing Ltd Nordmann L., Appleyard L. and Linforth P. (2001) Professional Beauty Therapy The official guide to Level 3, London: Thomson Learning Rosenbaum V. (16/11/2009) Finding the Best Mens Skin Care Products Can Be Difficult. [Online] Available at http://www.selfgrowth.com/articles/finding_the_best_mens_skin_care_products_can_be_difficult (Accessed: 30 December 2009). Rosenbaum V. (No date) Healthy and Beautiful Skin. [Online] Available at http://www.defendyourskin.com/ (Accessed: 30 December 2009). Walters S. (19/09/2008) Why Natural Organic Beauty Products Are Essential for Men. [Online] Available at http://www.naturalnews.com/024258_beauty_products_health_chemicals.html (Accessed: 30 November 2009).

Views on Gay Marriage in Anna Quindlin’s Essay Evan’s Two Moms

The essay, â€Å"Evan’s Two Moms†, was written by Anna Quindlin and published in the 2004 edition of Good Reasons with Comtemporary Arguments. This essay takes a liberal point of view concerning gay marriage and the ability to raise a child in a gay family. Throughout Quindlen’s essay, her structure introduces ethos, pathos and logos through a variety of court cases to gain the readers trust; she appeals to both emotion and logic in her reader through passion and unwavering intensity, which disapproves of those who take a radical point of view about gay marriage. Anna Quindlen’s structure of â€Å"Evan’s Two Moms† provides the reader with explicit details concerning the debate about gay marriage. In Quindlen’s introductory paragraph up until the fourth paragraph, she uses pathos to draw the reader into reading more of her essay. â€Å"Evan. Evan’s mom. Evan’s other mom. A kid, a psychologist, a pediatrician. A family† (Quindlen 410), The concise statements build anticipation, which is concluded with what the writer wants the reader to accept as a fact; Evan and his two moms are a family. The example of the Minnesota appeals court gives a real life example of a gay partnership trying to earn the same benefits as spouses. When one adds a public event such as the Minnesota appeal court case to private struggles like those couples who have to go from lawyer to lawyer to approximate legal protections their straight counterparts take for granted, as well as those AIDS survivors who are shut out of th eir partner’s dying days by biological family members, only one solution is obvious (Quindlen 410). Here, Quindlen appeal to the readers emotions and captures the reader on a personal level by giving an example of a person who is being shut out of the... ...e sex were not entitled to legally commit themselves to each other† (Quindlen 411). The quote from Quindlen herself shows sarcasm and serves as a reality check for those who take a negative radical notion on gay marriage. She describes that twenty-five years from now, this debate will be as ridiculous as white and black marriage was twenty five years ago. In Evan’s Two Moms, Anna Quindlen incorporates ethos, pathos and logos to gain the readers’ trustworthiness and for them to agree on the way she feels about gay marriage. Also, her structure and tone show the reader that she has planned her argument and ties in court cases to support her argument. Quindlens’ tone and language also helps the reader to comprehend Quindlens’ argument and point that if two people are in love, no matter their sex, they should be able to live the same lifestyle as any other spouse.